The Siemens Raja+ on-ground activation brought scale, spectacle, and respect to B2B engagement. By combining cultural elements like Dhol-Tasha-Pathak with a striking ‘Raja Ki Savaari’ installation, the campaign created high-decibel awareness across key mandis and retail markets. Retailers were not just approached, they were honoured. The immersive experience, supported by tech-enabled demonstrations, drove product understanding, trust, and adoption, successfully taking Siemens from market presence to market leadership.