The Vim dealer activation transformed a simple product claim, ‘sabse tez’, into an engaging, high-recall retail experience. By inviting retailers into a participative contest rooted in the brand’s core positioning, the campaign cut through market clutter with energy and involvement. The concept didn’t just communicate speed; it made retailers experience and remember it. This ensured stronger top-of-mind recall, deeper trade engagement, and reinforced Vim’s dominance right where purchase decisions are made.